In 2010, Katie, the mastermind behind Trivium, stepped up to the plate and began crafting smart, good-to-go trivia games that have attracted customers, boosted sales, and strengthened social bonds in bars and breweries across America.

Before rebranding to Trivium, Katie struggled with her brands visual identity.

She was shufflin' through business names and logos like a deck of cards - "All Things Trivia", "Trivial Beersuit", "Trivial Minds", imagery of beer glasses overflowin' and gears spinnin'. But, none of these efforts really hit the mark in representing her mission, vision, and values.

With Trivium freshly coined as her new business name, our objectives were crystal clear:

• Give Trivium a visual identity that's recognizable and consistent across the board.
• Design a logo that truly captures the heart of Trivium's brand and mission. It needed to be a strong visual representation that would leave a lasting impression.
• Develop a brand strategy that shines a spotlight on Trivium's unique value proposition and sets them apart from all the other trivia providers out there.

Our ultimate goal was to help Trivium make a splash in the trivia world with a brand presence that would captivate and motivate customers. We wanted to give Trivium an edge over the competition.